Regency RV announced that it has added two La Mesa RV locations in California to its roster of dealers selling its new, luxury Xalta Class B Motorhomes. The coaches are built on the Mercedes-Benz Sprinter chassis in Fort Worth, Texas. Dymon Farrer, national sales manager for the company said that Regency is looking for a very select group of dealers to take on its new Xalta brand, and La Mesa is a perfect fit in the Southwest.
“Regency is a good company, good people, with a good product,” said Jason Kimbrell, principal of La Mesa RV. “While they are new to the RV industry, they have a long history of success in van and truck conversions. I went to visit the plant before we signed up, met the owner, Wayne Davis, who is a legend in the classic car restoration business. We were also impressed that they have a lot of long-term employees, which we also value at our own company.”
Kimbrell liked the craftsmanship he experienced at Regency’s Fort Worth facility. “There are a lot of people on the line doing custom work that they learned from restoring classic cars,” he said. “We like Regency’s high-quality woodworking, upholstery, and some of the innovative details—like how they are refinishing the Mercedes dash and steering wheel.”
La Mesa, was founded in 1972 with a single RV dealership in La Mesa, California, a suburb of San Diego. According to Kimbrell, since its start, the dealership made a point of treating customers like family and striving to make the RV purchase experience enjoyable. Today La Mesa RV Center is headquartered in San Diego and operates RV dealerships in California, Arizona, New Mexico, and Florida.
Kimbrell reported he is looking for a specific buyer as a fit for the new Regency Xalta product. “Regency is a premium brand so we believe it’s going to appeal to the luxury buyer,” he said. “That is how they are positioned. There are three distinct niches in the Sprinter Class B market. You’ve got your entry-level price point buyer, your technology buyer and your luxury, prestige buyer, which is the Airstream, and we believe the Regency buyer. Regency is well-positioned to compete in that space where the customer is willing to pay a high premium for a high quality coach.”
“When it comes to Regency RV dealers, La Mesa is the perfect venue for our new Regency Xalta Class B motor homes,” said Dymon Farrer, national sales manager for Regency RV. “La Mesa caters to many high–end buyers looking for something distinctive and different. At Regency, we don’t want to become the biggest in the Class B market. Our goal is to become one of the best—and we share this passion for excellence with La Mesa.”
According to the company, Regency RV coaches are not built on a conventional assembly line but rather one at a time with most components, like the handcrafted cabinetry and upholstery, crafted in-house by hand.