Regency RV has added four La Mesa RV locations in Florida to its exclusive roster of dealers selling the luxury Xalta Class B motorhome. La Mesa RV has dealerships in Orlando, Port St. Lucie, Fort Meyers and Daytona Beach. Regency Xalta motorhomes are now available in all four states where La Mesa operates dealerships. These include Arizona, California, Florida and New Mexico.
La Mesa was founded in 1972 with a single RV dealership in La Mesa, California, a suburb of San Diego. According to Jason Kimbrell, principal of La Mesa RV, since its start, the dealership made a point of treating customers like family and striving to make the RV purchase experience enjoyable.
Kimbrell knows the specific buyer for the new Regency Xalta product and believes Regency is a premium brand so it’s going to appeal to the luxury buyer. In his view there are three distinct niches in the Sprinter Class B market:
- The entry-level price point buyer
- The technology buyer
- The luxury, prestige buyer, which is the Airstream, and in his opinion, the Regency buyer